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Our Senior Leader Apprenticeship+ Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer and offers up-to-date academic theory, commercial insights and practical application. All of our students have CIM membership for the duration of the course.

Our Senior Leader Apprenticeship+ Marketing and Leadership MSc programme has been designed in two parts. Part I enables students to gain an understanding of both general management functions, including strategy, finance, corporate sustainability and change management, and specialist and advanced subjects related to strategic marketing, including strategic marketing planning, customer management, digital marketing, communications, and consumer behaviour.

Students, subject to successful completion of the taught modules, are qualified to progress onto Part II, the Marketing and Leadership MSc, which enables them to cement their learning and complete a significant work-based project within their organisation.

This programme develops students’ marketing and leadership skills, enabling them to lead change and meet the constantly evolving needs and requirements of customers. Students gain leading-edge insights into marketing and leadership that can then be applied directly within their organisation.

Who is it for?

• Experienced marketing professionals who are seeking, or are required, to take on leadership roles involving the development of market strategy, managing customer relationships and contributing to business growth.
• Early-career professionals who want a "real-world" business education which they can apply directly back to their workplace.
• Second career professionals seeking a change into marketing and leadership positions.
• Self-motivated marketing managers who are keen to develop themselves, enhance their skills, knowledge and abilities, and become more effective leaders.

Your career

The Senior Leader Apprenticeship+ Marketing and Leadership MSc will enable you to develop your knowledge, skills and abilities while applying what you learn directly in your workplace. The programme will support your career progression, preparing you to successfully carry out senior leadership roles in the future.

You will work with accredited coaches, members of faculty and careers advisors throughout the course enabling you to:

• Discover and develop your leadership and team-working style
• Identify how to enhance your personal effectiveness
• Work out where you want to go professionally
• Learn the techniques of effective team leadership
• Become more sensitive to situations, cultures and contexts
• Prepare to lead change and face future challenges.