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MSc Digital Marketing and Analytics

Kingston University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Kingston Hill

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    1 Year

Course summary

Why choose this course?

In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.

This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.

You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions.

Tuition fees

Students living in Hong Kong
(International fees)

£ 18,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Kingston University

  • University League Table

    88th

  • Campus address

    Penrhyn Road Campus, Penrhyn Road, Kingston upon Thames, Surrey, KT1 2EE, United Kingdom

Kingston University welcomes students from more than 140 countries. Their fresh ideas and range of life experiences enrich the learning environment on campus.
Well known for its enterprise education expertise, the university has strong industry links with many global brands.
Significant investment in the campus, learning spaces and Future Skills curriculum has enhanced students' learning experience and career prospects.

Subject rankings

  • Subject ranking

    56th out of 87 4

  • Entry standards

    / Max 204
    103 50%

    81st

  • Graduate prospects

    / Max 100
    71.0 71%

    56th

    29
  • Student satisfaction

    / Max 4
    3.23 81%

    15th

    69

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