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Digital Marketing MSc

Queen Mary University of London

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Queen Mary University of London

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    1 Year

Course summary

Digital Marketing represents a rapidly growing and technologically-advanced area of business operations. The MSc Digital Marketing programme is designed to prepare you for a career within this cutting-edge and challenging field. The programme is open to graduates of all disciplinary backgrounds and is also suitable for individuals who are looking to start or develop their own businesses.

Learn to develop customer insights from data and use this to deliver successful products, services, and marketing campaigns.

Specialise in digital marketing 鈥� a key skill for all marketers today.

Learn from academics engaged in world-leading digital marketing research.

What you'll study

You will start by learning the basics of marketing, digital marketing and AI in business, before engaging with more specialised topics including digital communications, campaigns and analytics.

The programme aims to help students build the following broad skills:

  • Ability to develop independent insights from research and learning.
  • Ability to critically evaluate competing approaches and viewpoints, and justify decisions.
  • Ability to deal with complex and dynamic managerial and business environments.
  • Ability to communicate effectively and with sensitivity to cultural or other relevant contextual factors.
  • Ability to work ethically and with responsibility.

Assessment

Learning outcomes are assessed using a mix of coursework, essays, projects, presentations and, in some cases, exams. There will be variation across modules, and some are wholly examined by coursework. Teaching staff will aim to provide students with constructive feedback on assessments.

Career paths

Graduates of this course will be well-equipped to pursue careers in brand management, digital marketing management, email marketing, SEO, social media management, content strategy and market research.

The School works closely with the Careers Service to support students with finding internships, making applications and preparing for interviews and assessment centres.

Application deadline

08/09/2025

Tuition fees

Students living in Hong Kong
(International fees)

拢 33,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Queen Mary University of London

Queen Mary University of London

Queen Mary University of London

  • University League Table

    50th

  • Campus address

    Queen Mary University of London, Admissions and Recruitment Office, Mile End Road, London, Tower Hamlets, E1 4NS, England

VIEW PROFILE
Students can experience campus life while living in London, the best student city in the world.
Research at Queen Mary is world-leading across disciplines, with its academics making a major impact across all subject areas.
Queen Mary is truly inclusive, with multiple nationalities represented on its campuses.

Subject rankings

  • Subject ranking

    Marketing

    26th out of 87 37

  • Entry standards

    / Max 204
    160 79%

    10th

  • Graduate prospects

    / Max 100
    63.0 63%

    68th

    4

  • Student satisfaction

    / Max 4
    3.00 75%

    54th

    26

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