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Business Management (Digital Business) BA Honours

University of Westminster, London

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University of Westminster, London

Course options

5 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    3 Years

Course summary

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, our degree prepares you to guide businesses through digital evolution.
We offer an all-round business education, deepening your understanding of business essentials including accounting, business management, data analysis, marketing, HR and supply chain. At the same time, youll explore how to take advantage of technology and effectively manage business functions from both traditional and digital perspectives: the business process the supply chain systems integration and the management of information, quality, demand, capacity and resources.
Youll develop the skills and knowledge to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation and project management. Well look at current digital trends, emerging technologies and their implication for business practice, such as the importance of developing a holistic approach, including big data, blockchain and mobile computing.

Developing a mix of business and technical skills, youll gain hands-on experience of problem-solving within the digital business area, solving real-world business problems with 21st century technology. Well also look at best practice in existing digitally-powered and disruptive businesses like Uber and Amazon, with the opportunity to attend guest lecturers and field trips within the degree programme.
Taught by academics with professional experience, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, youll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction, professional presentation, team working, leadership, communication and problem solving.
There is a global shortage of digital skills, so the demand for graduates who possess them is high.
Our course was designed with input from a range of industry professionals from industry sectors including鈥� retail, public relations, marketing, pharmaceuticals, government and the NHS. Students are prepared for problem-solving disciplines, such as digital analytics, web analytics, business analysis and consultancy.
Careers
This course is designed to prepare you to become a business leader, an entrepreneur or seek employment in SMEs, blue-chip organisations, the public, private or third sector. New innovations are continuously being developed to drive faster growth and efficiency for businesses and society. LinkedIns third annual emerging jobs report for 2020 was dominated by technology with AI specialists, data scientists and customer success specialists among the most in-demand. As well as preparing you to start your own business or help others to do so, this degree can lead to a range of exciting employment opportunities in commercial business and the public sector. Possible areas of work include data analysis, digital marketing and managerial jobs in almost any sector. You will graduate with knowledge and professional skills, and a heightened sense of commercial awareness that will be immediately transferable in a business environment. Many of our students go on to postgraduate study here and at a range of other universities.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

拢 17,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of Westminster, London

University of Westminster, London

University of Westminster, London

  • University League Table

    118th

  • Campus address

    University of Westminster, London, 101 New Cavendish Street, LONDON, CITY OF WESTMINSTER, W1W 6XH, England

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The university has a strong reputation for being diverse and welcoming. It is home to students and staff from over 160 countries around the world.
Based in London, students have access to top employers and a vibrant cultural life, including world-leading museums, galleries, libraries, and music venues.
International students have a dedicated Welcome to the UK programme and FANS (Friends of Arriving New Students) programme, led by students.

Subject rankings

  • Subject ranking

    Business & Management Stu

    87th out of 122 1

    69th out of 87 1

  • Entry standards

    / Max 221
    115 52%

    86th

  • Graduate prospects

    / Max 100
    54.0 54%

    106th

    16

  • Student satisfaction

    / Max 4
    3.05 76%

    63rd

    36

  • Entry standards

    / Max 204
    114 56%

    65th

  • Graduate prospects

    / Max 100
    60.0 60%

    72nd

  • Student satisfaction

    / Max 4
    3.11 78%

    29th

    46

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