大象传媒

Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • Hong Kong
Please select so we can show the most relevant content.

LIVING IN

  • Hong Kong
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

Business and Marketing (with foundation year) BA (Hons)

Coventry University

Add to favourites
Coventry University

Course options

2 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    CU Coventry

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    4 Years

Course summary

The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from Coventry University campus.This course aims to provide you with a solid grounding for a professional career across a range of business and marketing sectors.The foundation year introduces the world of business with a sharp focus on aspects of management, business communications and marketing in a global context. The foundation year creates opportunities for you to develop key business skills and to put theory, both traditional and contemporary, into practice with real-world scenarios. Students who successfully complete their foundation year will then progress onto the Business and Marketing BA (Hons) degree within Coventry University鈥檚 Business School.The degree part of the course focuses on developing your expertise in broader based business management and the more specific function of marketing, which focuses on the key theories and practices across global multi-national organisations, national public and private sectors, SMEs, non-profit, NGOs and charities. It aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corporate communications.


Key benefits of the degree

Real world applications - Focus on real-world engagement and authentic assessments in a range of business and marketing situations, with opportunities to work on live projects and case studies from local and international organisations and will also participate in Collaborative Online International Learning (COIL) projects. Highly flexible and transferable course options - Degree is part of a suite of Marketing courses that share a common first year, this enables you to gain a broad understanding of business and management concepts and practice before continuing your chosen specialism. DigiComm Lab - Access our DigiComm Lab supports and develop your digital literacy skills through using industry standard marketing platforms and software Real-world insights and Professional Network Development - Experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips.See our website for further details.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

拢 16,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

QUALIFICATION TYPE

UCAS Points

UCAS Points : 64

5 GCSEs at A-C/4-9 including Maths and English, and at least one A2 level or a BTEC equivalent qualification.

VIEW MORE
Email

Do you need to know more?

Ask a question directly and subscribe to this university

REQUEST INFO

University information

Coventry University

Coventry University

Coventry University

  • University League Table

    67th

  • Campus address

    Coventry University, Priory Street, Coventry, Warwickshire, CV1 5FB, England

VIEW PROFILE
In 2023/24, Coventry University Group had 50,000+ global learners.
Coventry University has a strong international outlook, attracting international students and staff and collaborating with overseas partners.
International students can access a number of scholarships, bursaries and discounts to help fund their studies.

Subject rankings

  • Subject ranking

    Business & Management Stu

    81st out of 122 7

    60th out of 87 4

  • Entry standards

    / Max 221
    117 53%

    78th

  • Graduate prospects

    / Max 100
    60.0 60%

    92nd

    15

  • Student satisfaction

    / Max 4
    3.29 82%

    10th

    8

  • Entry standards

    / Max 204
    118 58%

    59th

  • Graduate prospects

    / Max 100
    70.0 70%

    58th

    7

  • Student satisfaction

    / Max 4
    3.19 80%

    16th

    6

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!