大象传媒

Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • Hong Kong
Please select so we can show the most relevant content.

LIVING IN

  • Hong Kong
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

Business and Management (Marketing) BSc (Hons)

University of Reading

Add to favourites
University of Reading

Course options

2 options available

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    01-OCT-25

  • Duration

    3 Years

Course summary

Develop the marketing expertise to succeed in the rapidly changing world of business with our BSc Business and Management (Marketing) degree.This flexible course, taught by experts from Henley Business School, equips you with the fundamental skills of business 鈥� from theory and practice to their real-world applications.You鈥檒l study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:- marketing communications- digital marketing- branding theory and practice- consumer behaviour- optimising marketing performance.As your studies progress, you鈥檒l have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set.Alongside this, you鈥檒l study the core disciplines that underpin business 鈥� including economics, psychology and sociology 鈥� and explore theories and concepts such as:- international strategy- organisational behaviour- operations- entrepreneurship- data analytics- human resource management- accounting.You鈥檒l learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.Throughout your studies, you will:- explore the interdisciplinary nature of business- apply the skills and knowledge you learn to current business problems- study the emerging challenges facing global markets.Choose BSc Business and Management (Marketing) at Henley Business School- This programme is accredited by the Chartered Institute of Marketing (CIM), meaning that you will gain exemptions from most CIM professional Certificate programmes.- Ranked 16th for Business and Management in the Guardian University 大象传媒, 2024.- Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-marketing

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

拢 25,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Email

Do you need to know more?

Ask a question directly and subscribe to this university

REQUEST INFO

University information

University of Reading

University of Reading

University of Reading

  • University League Table

    35th

  • Campus address

    University of Reading, Whiteknights House, PO Box 217, Reading, Wokingham, RG6 6AH, United Kingdom

VIEW PROFILE
The University of Reading is an international community with more than 26,000 students from around 160 countries.鈥�
Reading is a lively town just 22 minutes from London Paddington by train, and 45 minutes from Heathrow Airport by coach. Windsor and Oxford are also close by.
Reading supports undergraduate, master鈥檚 and doctoral students to maintain, improve and develop their academic English.

Subject rankings

  • Subject ranking

    Business & Management Stu

    27th out of 122 2

    18th out of 87 4

  • Entry standards

    / Max 221
    132 60%

    44th

  • Graduate prospects

    / Max 100
    86.0 86%

    10th

    5

  • Student satisfaction

    / Max 4
    3.11 78%

    43rd

    15

  • Entry standards

    / Max 204
    134 66%

    27th

  • Graduate prospects

    / Max 100
    87.0 87%

    14th

    12

  • Student satisfaction

    / Max 4
    2.88 72%

    77th

    15

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!