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Business and Digital Marketing Management BA (Hons)

University of Huddersfield

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University of Huddersfield

Course options

2 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    3 Years

Course summary

Businesses across the globe are shifting to accommodate the ongoing developments in technology and digital marketing. This Business and Digital Marketing Management BA(Hons) degree can help prepare you to understand, address and anticipate the digital, mobile, and social media trends and issues these businesses might face. The modules on this course are designed to foster a critical understanding of the role and management of digital technologies in contemporary business and marketing settings. You鈥檒l also come to understand how digital developments are changing how businesses operate.


Why Study Business and Digital Marketing Management BA(Hons) at University of Huddersfield?

You can look forward to a high-quality Business and Digital Marketing Management education here, as your teachers rank in the top three in England for the proportion who hold doctorates (HESA 2022) and have expertise in a range of Business and Digital Marketing Management subject areas. On campus, you鈥檒l study a wide range of subjects, including:
鈥� business analytics
鈥� social media marketing
鈥� international marketing
鈥� digital communications. Throughout the course, you鈥檒l take ASPIRE modules, allowing you to work on a real business challenge while preparing you to transition from higher education to the workplace. Away from campus, you鈥檒l gain relevant real-world experience. After the second year of the course, you鈥檒l put your knowledge and skills to the test in an optional 48-week work placement in your area of interest, in the UK or abroad. This work placement could potentially enhance your employability and foster personal development. This course will prepare you for a variety of potentially exciting careers in a range of fields in the industry. You could work as a digital marketing executive, social media marketing executive, or even a marketing analyst. You鈥檒l be able to work for other organisations, or even pursue your passions by setting up your own business.


Professional Bodies

You鈥檒l be studying at an Association to Advance Collegiate Schools of Business (AACSB)-International-accredited Business School. Globally, fewer than six per cent of institutions offering business degrees achieve this accreditation. We are also accredited by the Chartered Management Institute (CMI), and the Institute of Data and Marketing (IDM).


Why Huddersfield?

Huddersfield鈥檚 vibrant and friendly campus is a great place from which to study, while the town itself offers lots to see and do, with good transport links in and around the area.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

拢 16,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of Huddersfield

University of Huddersfield

  • University League Table

    65th

  • Campus address

    University of Huddersfield, Queensgate, Huddersfield, Kirklees, HD1 3DH, England

VIEW PROFILE
Huddersfield has a thriving international community, with students from across the world.
International students can benefit from a merit-based scholarship scheme for eligible applicants.
The university has strengths in teaching, employability, internationalisation and inclusiveness.

Subject rankings

  • Subject ranking

    Business & Management Stu

    79th out of 122 1

    39th out of 87 1

  • Entry standards

    / Max 221
    124 56%

    63rd

  • Graduate prospects

    / Max 100
    63.0 63%

    81st

    13

  • Student satisfaction

    / Max 4
    3.19 80%

    23rd

    16

  • Entry standards

    / Max 204
    145 71%

    18th

  • Graduate prospects

    / Max 100
    72.0 72%

    52nd

    9

  • Student satisfaction

    / Max 4
    3.15 79%

    21st

    17

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